While last year was all about leveraging the brand’s popularity and marketing, this year was all about improving the customer experience and growing the platform.
The online gambling industry boomed in 2020, and it has only been a boom for the industry. Gaming sector investment increased 108% to $ 443.3 million in fiscal 2021 (January-December) from $ 212.9 million in fiscal 2020, data shows provided by Tracxn Technologies. With Nazara Technologies going public in 2021, the gaming industry appears to be at its peak.
According to the latest KPMG report, the online gambling industry was valued at Rs 13,600 crore in FY21 and the industry is expected to more than double in the next four years to reach a total market size of Rs 29,000 crore by fiscal year 25. The main driver of growth has been driven by affordable internet connectivity and the increase in smartphone penetration it has accelerated in 2021. âThe gaming industry is constantly revolutionizing content, monetization and business viability. With gaming tech companies at the forefront of generating healthy immersive experiences, there is now a deeper and meaningful integration with emerging technologies. This is further coupled with culturally relevant and engaging content, which is essential to create an emerging global benchmark from India that crosses genres and geographies across the globe, âsaid Saumya Singh Rathore, co-founder of WinZO, at BrandWagon Online.
While last year was all about capitalizing on brand growth and commercialization, this year was all about improving the customer experience and onboarding more users. For the duo – Anirudh Pandita and Ashwin Suresh, founders of Loco, the new investment will fuel the platform’s innovation efforts in game streaming technology and game content. allowing novice players to become household names and the funding catapulted our mission to do so. Game streaming has seen the entry of hundreds of thousands of new streamers and millions of viewers, and this trend is expected to accelerate in 2022, with individual streams rivaling those of major traditional sports, âthey added.
Meanwhile, NODWIN Gaming claims to have embezzled its funds into three divisions. âAs we continue to invest in our intellectual properties (IP) and make them bigger and better, this year most of our funding has been diverted to acquisitions. In September, we acquired OML’s live games and intellectual property business, in addition to purchasing a 10% stake in Rusk Media in December. Some of our funds have also been invested in improving the infrastructure that supports both organic and inorganic growth, âexplained Sidharth Kedia, CEO of NODWIN Gaming.
According to Tracxn, some of the big investors were Sequoia Capital, Matrix Partners India, AngelList, Lumikai and Kalaari Capital. As for gaming companies, MPL has raised $ 150 million from a group of investors including Pegasus Tech Ventures, Sequoia Capital and Times Internet and achieved unicorn status; WinZo Raised $ 60 Million in Series C Funding Round; NODWIN Gaming and Loco raised $ 22 million and $ 9 million respectively.
Interestingly, 2021 opened up new global avenues for the esports industry with the inclusion of sport at the Tokyo 2020 Olympics and the 2022 Asian Games. Although the Tokyo 2020 Olympics was not a medal-winning event. , the Asian Games present electronic sports as a medal-winning event, giving it legitimacy at the global level. As eSports now gain traction globally, gamers in India – who are primarily mobile gamers – are now turning to PC gaming. “We expect a small percentage of users to continue to switch from smartphones to PCs, but overall India will continue to be a mobile gaming nation with a large population of PC gamers in number. absolute and small in percentage terms. âAnirudh Pandita and Ashwin Suresh, highlighted.
Despite the threat of illegitimacy hanging over the industry due to bans in some states, industry analysts have a positive sense of further growth in 2022. âThe past year has been a year in which many investors have become aware of this sector. Interest in this sector really came to life in 2021. The coming year is going to be a year of evolution for the industry as it gets organized and regulations become clearer. Investments in the sector will continue to increase with consolidations and acquisitions. There will be a lot of activity in this sector next year, âsaid Jehil Thakkar, partner of Deloitte India.
Read also: End of the year 2021: let’s go for the online gaming industry, just play well for regulatory clarity
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