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How to become more efficient on your productions? Making plans is hard enough. What if there was a help program for script failures, the purchase of accessories, etc.? ?
This is where Filmustage comes in.
Learn directly from Filmustage CEO and co-founder, Egor Dubrovsky
We all live in a world of constant technological racing. I prefer to do things with my own hands, but there’s no way I’ll have five or six hands to finish all my tasks before the deadline. This is where new technology has come to help and has become as natural as a cup of coffee you have every morning.
After years of being at the forefront of innovations, I can say with confidence that you don’t have to change or challenge yourself to use new tools because it becomes so convenient that it sometimes even integrates seamlessly. in your processes without additional effort on your part.
This was the main objective of Filmustage – to build a highly technological software solution based on the needs of filmmakers, to develop and adapt it to the times and challenges that our customers face, to make it simple and intuitive, and to be compatible with other industry leading products. .
How was the product born?
Our company was born in 2020. It was founded by me and two other enthusiastic and very talented professionals. We’ve known each other since college. Andrei Karalkou and Ruslan Khamidullin have a strong technical background and share my passion for changing the world. So when the idea for the product came to me, they were happy to support it and put a lot of effort into bringing it to life.
I’ve worked in the film industry for over nine years and co-founded my own production studio Nota Kitchen, so I understand how the film industry works. I even had the chance to work for Netflix for a while.
So, at that time, our team had already accumulated significant experience working on different projects in companies such as Uber, TikTok, Wargaming, EPAM Systems, Future Group AS and the United Nations. Some of them were intended for the film industry and combined virtual reality and live action. So we had all the cards in hand.
About the product itself
The first version of the product was launched in 2020. Since then, it has been rated significantly. We have already added over 30 different features and have many more exciting launches in the near future.
It all started with an AI-powered automatic script breakdown. We strongly believe that NLP technology continues to change the world for the better, helping people avoid routine work, lowering stress levels, making things eco-friendly, avoiding pandemic risks and helping professionals stay focused on what’s important.
Right from the start, there was a lot of skepticism from old school filmmakers who couldn’t even imagine that AI technology could be a part of their lives, but today, with thousands of customers from all ages on board, we continue to change the world. for the better, to persuade people that we can change the way they work and set new industry standards. Today, the accuracy rate of our neural network reaches 86% depending on the category, and you get your script broken down in just a few minutes.
We only support the distribution of scripts in English, but we plan to significantly increase the number of languages supported by our AI system by the end of 2022. We are communicating closely with different companies to define the linguistic priority.
Is the software primarily focused on the script and its analysis?
Not really. Film pre-production starts with script analysis and breakdown, but there are many more things needed: planning, call sheets, total summary sheets, budgeting, etc.
The second step was planning. The user-friendly interface provides easy access to semi-automatic scheduling based on the downloaded script. With total summary provided by us, industry professionals can get clear reports with total number of props, distributions, locations and other items, efficient sorting function and customizable interface.
The synopsis and scene editor we recently launched not only added a preview of the script in a programming strip, but also made all strips fully editable. Thus, film professionals have full control over the programming. They can modify or add information in the headers according to their needs.
We are working to expand the limits of possible visual reference charts. One of the crucial steps in film production is a visual understanding of how your characters, objects, locations, VFX solutions, and other elements look and interact with each other. Now you can express your thoughts as visual images and share them with your team.
It is possible to add a visual reference to each tag in your distribution by choosing images from asset stores, stock images or your own uploads. Details are important.
The magic of the AI system will assist you in the process and show recommendations based on your script’s keywords. Visual Reference Boards can be used not only to choose the assets needed for your production and creating references, but can also be turned into a simple storyboard template where you can upload your own drafts or images.
And after? What do you see for the future of Filmustage?
In an overall sense, I would say that we plan to expand and develop our product in a few directions. At the moment, we are mainly focusing on film production and we plan to cover more aspects of pre-production and production so that our customers can find a solution for all their needs in one place. We still see a lot of potential there. We recently improved our AI system and we plan to add multi-tag for our script decomposition. You can assign a parameter to two categories simultaneously. Sometimes an element can be essential for two different departments working on a film and we plan to solve it.
For the next quarter, we plan to add integrations with different types of markets. Such interactions with actors, props, marketplaces, second and third libraries can greatly simplify the film pre-production process for a wide range of specialists such as actors, props, managers, costume designers, directors, producers and executive producers. With these integrations, you can directly purchase many of the items you need for your movie production, create alternative lists of items, and compare them by cost. If you need to prepare a pitch for your investors, you can prepare preliminary estimates or find cheaper alternatives for locations and fixtures.
The film’s budget estimate is something we have in the works. It is in high demand by directors, producers, insurance companies and screenwriters. Managing a budget for a feature film always takes time, and detailed budgeting is something only a professional can do for now. But how about a rough estimate? We plan to start with rapid budgeting and resource estimation based on your script information, and our NLP technology should provide a more accurate solution in the future.
Another feature we plan to work on is a script pitch deck for movie investors. Having an amazing script is not always enough to get investments. We want to help you with reports on your screenplay to present planned resources and budgets and analyze all the elements of the film.
If you already have investors for your film, this can help you stick to your budget and analyze where you can cut spending.
Do you plan to focus solely on the film industry?
The film industry will remain our main focus for the foreseeable future, but it won’t be the only niche we have ideas to cover. The gaming industry is what catches our eye and we already know what we can offer and in what niche. This industry remains concentrated and accumulates a lot of money and technologies. At the same time, it is very uneven and imprecise.
If we talk about film production, we can trust at least Hollywood standards. If we talk about gaming, there are no standards there. In practice, each company works to its own standards depending on the types of games it develops – they implement their own approaches, practices and tools.
We are interested in entering the world of narrative games with richly detailed worlds. Unexplored and The last of us, developed by Naughty Dog, could be taken as an example. It’s important to understand that while narratives are important in video games, not all games have narratives. The two elements of a good story are the player-character dynamic and the interactive world the character finds themselves in. The game’s main story is where Filmustage can come and play with AI-based script breakdown and other features. We can easily scan, analyze, systematize and show possible assets already present in the market.
Let’s say there is a scene on a sunken pirate ship and you need to model the whole environment. In your scenario/major story text appears a broken table, old candlesticks, chests, bones, and skeletons. We remove it and show similar models in the markets, for example, Turbosquid. Then the person selects and sends the models to implement, modify or inspire to the game designers.
As the game industry is flexible, technologically advanced and multilateral, I think it will be a great journey.
What would you like to tell our readers?
Thanks for reading to the end! And we will be delighted to see you among the new customers of Filmustage. Use your unique promotional code, which grants you 60% off your first purchase: NOFILMSCOOL60.