Game development

Is Netflix Really Diving Into Game Development Or Is It Just Another Marketing Strategy?

The gaming industry has been growing for a long time. The global gaming market reached $ 162 billion in 2020, and it is expected to reach nearly $ 300 billion by 2026. With a growing market like this, many tech companies want a share of that, and it looks like the competition will continue to increase. . Companies like Microsoft, Google and Sony have already made great strides, but it seems the latest to join this side of the tech world is none other than Netflix.

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Recently, there has been a lot of talk about the arrival of the streaming service giants in the video game world. Many believe that the company will offer a new service dedicated to games. This service would rival industry Goliaths like Xbox Game Pass, PlayStation Now and many more.

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Netflix hires former Oculus executive to bolster its game development department

Recently, former EA & Oculus executive Mike Perdu joined the popular streaming service. He will work as the vice president of game development. This is probably the biggest step Netflix has taken to bolster the company’s efforts to go the gaming route. With such a thriving industry, it would be foolish for Netflix not to join in the fun and try. something new.

Many fans believe Netflix will develop a new streaming service for games. Along with this, some suggest that it could also involve titans of the game, PlayStation. Netflix currently has over 200 million subscribers on the platform where they can stream TV shows and movies. As the company broadens its horizons, gambling seems to be the next cry. But, a new job listing says otherwise.

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An interactive experience to improve people’s experience

Netflix has currently released a Jobs for the position of Director of Product Innovation in the Interactive department. The listing says the company is looking to expand its interactive experiences with games. Along with this, these experiences will also be part of the regular streaming app that people can download on various platforms. Thus, it thwarts everyone’s expectations of creating an entirely new service that will only concern video games.

Netflix has dipped its hands into creating low-budget video games for shows like Stranger Things. In addition, the platform also offers many shows adapted from video games like the series The Witcher with Henry Cavill. Ultimately, it looks like the company has no plans to compete with Xbox and PlayStation in the gaming world. But, fans shouldn’t be surprised if Netflix announces a plan that may involve it soon.

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