Partnership extends existing partnership between Frankly Media of Engine Media and 680 The Fan
NEW YORK, NY / ACCESSWIRE / September 21, 2021 / Engine Media Holdings, Inc. (“Engine” or the “Company”) (NASDAQ: GAME) (TSX-V: GAME), a next-generation multimedia solutions and sports / esports games company, today announced that its wholly owned subsidiary, WinView Games (“WinView”) has partnered with 680 The Fan, Atlanta’s preeminent sports radio station, to increase audience engagement with live skill games that test the public’s sports IQ for money or fun. The partnership consists of exclusive WinView contests and promotions that sync with the 680 The Fan broadcast and website. These contests will allow people to play while listening to or watching a game, which will include matches of the Braves, Hawks, Falcons, Bulldogs and Yellow Jackets. These games will be produced both live and pre-game, allowing users to participate in events constantly.
This partnership illustrates Engine’s unique position in the skill-based gaming market and its ability to combine multimedia solutions with social gaming experiences to create truly unique experiences. 680 The Fan worked with Engine’s wholly owned subsidiary Frankly Media (“Frankly”) to develop and manage its digital sports destination, including leveraging its live streaming audio and video platform. WinView’s recently announced partnership with 680 The Fan is a perfect complement.
This is the first such partnership and has the potential to be replicated with other media platforms and evolve into team partnerships. WinView’s decision to partner with 680 The Fan is driven by their impressive content and large sports audience that will promote and market WinView games. 680 The Fan’s decision to partner with WinView was driven by their commitment to continue improving fan engagement through the game prediction platform offered by WinView. This commitment will be reinforced by three of their greatest on-air personalities (Matt Chernoff, Carlos Medina and Brian Hoyt) who will lead the program on the air.
Scott McFarlane, COO of 680 The Fan commented on the announcement, saying, “We are delighted to bring these promotions to our listeners. It’s an exciting way to improve fan engagement and interaction with the resort and the teams. Our partnership with WinView is another opportunity to enhance the digital sports destination we have created with Frankly and Engine. “
“Partnering with outlets such as 680 The Fan is another example of Engine Media’s long-term growth plan. We are delighted to continue to partner with this world-class team, ”added Lou Schwartz, CEO of Engine Media. “Partnerships like this help broadcasters generate audience engagement and generate new revenue streams. Additionally, social games are a way to engage fans by allowing them to demonstrate their athletic IQ by competing against other fans and making money. “
About Engine Media Holdings, Inc.
Engine Media Holdings Inc. is listed on the stock exchange under the ticker symbol (NASDAQ: GAME) (TSX-V: GAME). Engine provides premium sports and social esports game experiences, along with unprecedented data analytics, marketing, advertising and intellectual property to support its owned and operated properties directly to consumers, while providing these services to enable its customers and partners. The company’s subsidiaries include Stream Hatchet, the global leader in game video distribution analytics; Sideqik, a platform for discovering, analyzing and activating social influencer marketing; Eden Games, a developer and publisher of premium motorsport video games for console and mobile gaming; WinView Games, a predictive social gaming platform for viewers to play while watching live events; UMG, an end-to-end competitive esports platform powering and broadcasting major esports events, as well as daily community tournaments, matches and leaderboards; and Frankly Media, a digital publishing platform used to create, distribute and monetize content across all digital channels. Engine Media generates revenue through a combination of subscription and direct-to-consumer sales, streaming technologies and SaaS data offerings, programmatic advertising and referrals.
About Frankly Media
Frankly Media provides a comprehensive suite of solutions that provide publishers with a unified workflow for creating, managing, publishing and monetizing digital content on any device, while maximizing audience value and income. Frankly provides publishers and their audiences with solutions to meet the dynamic challenges of a multi-screen content distribution world.
Frankly’s comprehensive advertising services maximize return on investment for our clients, including direct sales and programmatic advertising support. With the launch of our Server-Side Ad Insertion Platform (SSAI), Frankly is well positioned to help video producers take full advantage of the growing addressable advertising market.
Frankly’s technology products include a revolutionary online video platform for Live, VOD and Live-to-VOD workflows, a complete CMS with rich storytelling capabilities, as well as native apps for iOS, Android, Apple TV, Fire TV, and Roku.
About WinView games
WinView Games is a Silicon Valley-based company focused on paid entry, televised skill games synchronized on two mobile screens in the United States. , its fundamental patents and its unique business model. The WinView app is an end-to-end dual-screen TV sync platform for TV programming and commercials. Skill-based, paid-entry WinView Games app uniquely enhances the enjoyment of watching TV and rewards sports fans with prizes for answering in-game questions while competing against friends in real time during the game. live televised sports. These games of skill are legal in 36 states. For more information, please visit www.winviewgames.com.
About Dickey Broadcasting Company
Dickey Broadcasting Company has been an Atlanta sports institution for over 28 years. In addition to launching the sport-talk radio format in Atlanta (680 The Fan), DBC owns and operates several radio networks (The Braves Radio Network and Southern Sports Today), a conservative talk station (Xtra 106.3), offers rugged digital and mobile devices, and a series of sporting events (Tailgate Central). DBC’s corporate headquarters and studios are located inside Battery Atlanta.
Caution regarding forward-looking information
This press release contains forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause Engine’s actual results, performance or achievements to differ materially from future results, performance or achievements expressed or implied by the statements. prospective. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “believes”, “l ‘intention’, “anticipates” or “does not anticipate”, or “believes”, or variations of these words and expressions or state that certain actions, events or results “could”, “could”, “would”, ” could ”or“ would ”be taken, occur or be achieved. With respect to the forward-looking information contained in this document, including the marketing partnership described in this document and the potential results and benefits therefrom, Engine has provided these statements and information based on certain assumptions that management believes. reasonable at the time. Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements shown in this document to differ materially from future results, performance or achievements expressed or implied. by forward-looking information. Actual results could differ materially from those currently expected due to a number of factors and risks. Therefore, readers should not place undue reliance on the forward-looking information contained in this press release.
The forward-looking statements contained in this press release are made as of the date of this press release and, therefore, are subject to change after such date. Engine assumes no obligation to update or revise any forward-looking statements, whether written or oral, which may be made from time to time by us or on our behalf, except as required by applicable law.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
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Ryan Lawrence, IC
James Goldfarb, Sloane & Company
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