Video game

Movie and video game rights for this massive franchise are up for sale again

The rights to “The Lord of the Rings” and “The Hobbit” trilogy are up for auction as current owner Saul Zaentz Co. has decided to sell the valuable property (via Variety). Rights to movies, games, merchandise and more will be on the table. While Warner Bros., which produced the “Lord of the Rings” trilogies and subsequent “The Hobbit” trilogies, having purchased their own live-action film development rights, a lack of project development has allowed those rights will revert to Saul Zaentz Co. in 2021. The sale is expected to have a floor of $2 billion, according to Variety reports.

The news comes as Amazon prepares to release a long-awaited ‘Lord of the Rings’ show, subtitled ‘The Rings of Power’, which is set to debut on Amazon Prime Video this fall. Amazon currently owns the worldwide television rights for the franchise, which they bought from the Tolkien estate for an alleged $250 million in 2017. After sinking another $400 million into the show’s production, it’s expects the online retail giant to be a top potential buyer for the newly released rights. Such a deal would allow them to create additional “Lord of the Rings” content as they compete with other entertainment giants who have enjoyed huge success with fantasy franchises such as HBO’s “Game of Thrones” and “The Witcher” on Netflix.

Whoever becomes the new owner of the rights to “Lord of the Rings” can be the one to rule them all.