Netflix has launched a Strange things experience on the Roblox platform that will serve as a space to immerse fans all year round. The neon-soaked Starcourt Mall, which was the main venue for the show’s season three finale, has been reimagined in the Roblox Metaverse.
Users can explore Starcourt Mall and complete quests to earn Strange things-Inspired gear to customize their avatar, including Scoops Ahoy and Demogorgon Glacier costume sets, as well as accessories such as Dustin’s hat and Eleven’s headgear. Visitors can also participate in rotating ranking challenges, purchase additional avatar items, and explore four mini-games.
The games include:
“Hawkins lab escape”, a multiplayer upside down cat and mouse game
“Dueling Dice”, a one or two player game where you choose your character and then face an AI-controlled player or opponent in a turn-based dice battle
“Hi-score slingshot”, a single player game, where you grab your wrist-rocket and put your aim to the test in a shooting gallery score attack
âDelivery Dash,â a one-player race against time to deliver Scoops Ahoy ice cream to mall shoppers.
Chris Lee, Head of Interactive Games at Netflix, said, âRoblox provides a platform where creativity and storytelling come to life, which makes it such a natural fit for Netflix and Strange things. “
Roblox is a global online gaming platform and game creation system that allows users to schedule games and play games created by other users. Roblox experiences provide entertainment brands with a way to interact with fans and attract new ones. It is possible to reimagine a fictional place in the virtual world or preview a new movie or TV show.
Christina Wootton, vice president of brand partnerships at Roblox, said: “Strange things is one of Netflix’s most iconic shows, and it now has a persistent space in the Roblox Metaverse where fans can discover and interact with the franchise in exciting new ways.
âRoblox is the new social meeting place, much like the local mall in the ’80s where teens used to hang out. The Starcourt Virtual Mall is a similar setting reinvented within Roblox that opens up unique possibilities to engage and grow the show’s global audience.