Netflix enters the world of trivia games
Netflix’s first foray into the interactive world included the “Black Mirror: Bandersnatch” experience, where viewers chose their own ending for the film. Additionally, the company launched an interactive special based on its own show, “Unbreakable Kimmy Schmidt.” Now the company is branching out with Trivia Quest, the name of their new game created from Trivia Crack – a game that had over 20 million daily active users in 2015. The streaming company licensed Trivia Crack to its company mother etermax.
Andy Weil, vice president of interactivity and comedy at Netflix, said his experiences with bar trivia inspired him to launch the game into Netflix’s portfolio. Between developers, writers, animators and engineers, between 35 and 40 people worked together to bring Trivia Quest to life, a Netflix spokesperson told The Times.
“We know there’s constant competition,” Weil said. “But it’s a new experience, especially for streaming TV.” The daily interactive quiz will be available on all Netflix-supported devices, including smart TVs, computer browsers, streaming media players, Android devices, game consoles and Apple devices.
Netflix’s Daily Trivia will run until April 2022 and will be available to play on the streaming service after April. A new trivia episode will launch each day of the month, Netflix’s spokesperson told The Times. Each episode has 24 questions – 12 standard and 12 difficult – in categories such as science, history, entertainment, sports, art and geography. Throughout the game, players “will embark on a mission to rescue the animated citizens of Trivia Land,” the spokesperson said. Players can still continue playing if they answer incorrectly, and they will have the option to redo questions and try again. You can play a new episode at the start of each day or find it later and play all the episodes that have been released until that date.
Mr. Weil doesn’t expect Trivia Quest to replace in-person trivia at bars. “Netflix loves the social experience of in-person trivia,” he said, adding that he can’t wait to start playing more bar trivia with his friends. “We don’t think the two experiences are mutually exclusive.” Weil hopes bar quiz fans will also be fans of Trivia Quest. “We want people to talk about Trivia Quest with their friends and compete for high scores.”
The streaming service isn’t targeting a specific audience with the release of Trivia Quest. Mr. Weil said he aimed to reach anyone who enjoys quizzes or games.
As for the competition, Weil said Trivia Quest “shares DNA” with board games, bar trivia and game shows, but he believes Netflix is offering something new. “It puts a spin on one of TV’s most enduring and beloved genres – the game show. Instead of being a passive viewer screaming at your TV, you’re actively playing and engaging with the show. He also thinks the narrative element of the game adds a new dimension to the anecdotes.