According to the latest reports, Netflix has launched and tested its Android games in Poland. The concept of Android games of the platform is similar to that of any australia online casino has to offer. Let me explain. Much like a casino interface, Netflix’s Android games are hosted on its main site. Additionally, the streaming network noted that its two new releases would be available to paid subscribers for testing upon launch. Games launched include Stranger Things 1984 and Stranger Things 3.
Netflix conducted a pilot study in Poland to understand how its members will perceive mobile gaming. Members were also to determine if Netflix would require further enhancements for overall functionality. So why did he choose Poland? According to the Netflix team, they chose Poland as their top market because it has an active mobile gaming audience and that would give them feedback in a timely manner. Keep reading to find out how the streamer plans to lead their new gaming platforms since both versions of Stranger Things have already been in place.
How Netflix plans to make games accessible
Before Netflix decided to launch its games, the idea was already in place. Both Stranger Things games have been featured in the Google Play Store and the Apple App Store. However, the streaming platform has decided to deliver both versions via desktop and video game consoles. While Netflix will offer the games in the middle tab of its mobile app, customers should visit the Google Play Store to install them. After downloading, users will need to confirm their Netflix credentials and then play the games on their Android devices.
When via the Netflix Android app, returning to games will require players to click the “Play” button or launch it directly from their Android devices. Impressively, the games will not host ads and in-app purchases to provide gamers with an uninterrupted gaming experience. With the new additions, it’s clear that Netflix intends to increase its user subscriptions. “We see gaming as another new category of content for us, similar to our expansion into original films, animation and unscripted television. Therefore, games will be included in members’ Netflix subscription at no additional cost, similar to movies and series, as the streamer said in a letter to investors in June.
Netflix plan to reduce competition
When it comes to streaming content, Netflix is among the top sites in the world that offer the service. Currently, the platform has over 200 million customers, but it has recently experienced poor subscription performance for new customers. The underperformance came in the wake of the pandemic, which saw the streamer lose 430,000 subscribers. In 2021 alone, it only gained 4 million subscribers. Note that the company is not new to the gaming space as it has interacted with games on popular sites like Roblox and Fortnite in the past. He has also documented games such as Orange Is the New Black, Marco Polo, and Narcos. As we speak, the streamer was working on the next-gen AAA console game to create another crossover sport.
Netflix’s future plan
Equipped with the two new additions, Netflix can now increase its user subscriptions and keep the current ones. Netflix founder Reed Hastings made his future intentions clear when he said he wanted to bring the game to mainstream media. According to him, video games have a significant chance of competing in the streaming entertainment space. On the other hand, experts estimate that global video game spending will reach $ 175.8 billion by the end of 2021 and $ 200 billion by 2023. Here are some of the reasons why the technique of giant OTT will succeed:
- The games are integrated into the main Netflix app;
- The inbound game section is part of the subscription service;
- A new vice president – Mike Verdu.
The platform’s strategy will be successful mainly because it has integrated games into its main application.
In addition, the inbound reading section is part of the subscription service. As a result, users will access the game service in a different genre, similar to the shows, documentaries, and movies options on its site.
He also hired Mike Verdu, the former head of EA, Zynga and Oculus, as vice president of the games department to bolster their future strategies.
Game genres and competition
The whole Netflix game might look like the next-gen gaming platform, but don’t get hyped just yet. Netflix seems to downplay this and provide its games with adaptation names of old or new movies on its leading site. For example, the streamer announced that he would add mobile games, but he did not specify which ones. However, with the recent launch, it seems like in-house game development is a thing of the past. Even Google has tried it before, but it was almost impossible.
While finding third-party studios to make games is the new strategy, Netflix could also try to create something similar to Apple Arcade’s video game subscription service (offered exclusively by Apple Inc). The technique can help the streaming giant create more engaging titles with lower graphics saturation but very addicting. However, judging by trends in the game creation industry, it’s unlikely that Netflix will make open-world games either; or ultra-realistic titles such as those used in Rockstar Games, Ubisoft and Electronic Arts.
The streaming platform is also unlikely to compete with cloud gaming services like Stadia or Xbox Game Pass or video game consoles like Ps5 and Nintendo Switch, at least not yet. Instead, it will make sure to carve out a niche of game titles that go hand in hand with its other features. Its games will also bring a more Arcade touch to its portfolio, keeping customers engaged to keep them from jumping to other platforms for a fantastic gaming adventure. To date, the streaming service provider has targeted around 14 interactive series. They understand:
- The black mirror
- Unbreakable Kimmy Schmidt
The Black Mirror: Bandersnatch launched in 2018 and is among the most successful movies on Netflix.
The Unbreakable Comic Kimmy Schmidt: Kimmy vs. The Reverend’s Interactive Special launched in May 2020.
The Gaming business is much bigger than many people think. For that reason alone, Netflix needs to approach it with caution to get the most out of it. They can be successful if they target the industry; strategies include, but are not limited to, hiring a great team of game software developers and applying the right things at the right time. On top of that, video games should be a lucrative form of entertainment for them; hence, they should have all the plans in place to compete with the other gaming giants in this particular area. It is only a matter of time before other service providers follow suit and take this direction. Now that Netflix has carved out a niche for itself, let’s wait and see what happens in the future of the gaming space.