Game development

Sega explores strategic partnership with Microsoft to produce games in an Azure-based development environment


Sega announced that it is exploring a strategic partnership with Microsoft focusing on using the Azure cloud platform.

Today, Sega announced in a press release that it is exploring a strategic partnership with Microsoft focusing on the use of the Azure cloud platform.

The partnership would see Sega “producing global games at scale in a next-generation development environment built on Microsoft’s Azure cloud platform,” moving forward with its goal of launching a mentioned “Super Game” earlier this year.

It should be mentioned that this does not necessarily mean that the games created under this partnership would be exclusive to Xbox. Many developers use Azure for cross-platform games, and even Sony has explored several projects.

Below you can read the full text of the announcement:

“SEGA Corporation (hereinafter referred to as“ SEGA ”) and Microsoft Corporation (hereinafter referred to as“ Microsoft ”) have entered into a strategic alliance in principle which explores means for SEGA to produce global games on a large scale in a new environment. generation. development environment based on Microsoft’s Azure cloud platform. The alliance would constitute a key element of SEGA’s medium and long-term strategy, allowing the company to move forward with “Super Game”, a new initiative for the development of new and innovative titles where the main axes are “Global”, “Online”, “Community” and “IP Usage”.

With the world now more connected than ever following the widespread deployment of 5G and cloud services in recent years, consumers can more easily enjoy high-quality entertainment content anytime. In this highly connected environment, the ecosystem surrounding the games industry continues to evolve and expand as more sophisticated tools and technologies become available.

As such, video games continue to develop as a major medium for gamers around the world, with access to a vast array of increasingly diverse and accessible gaming experiences and communities. This proposed alliance represents SEGA for the future, and by working with Microsoft to anticipate these trends as they accelerate in the future, the goal is to optimize development processes and continue to deliver experiences. of high quality to players using Azure cloud technologies.

Microsoft and SEGA have agreed on the basis of this alliance and, through mutual cooperation, will seek to build new technological developments with areas such as network infrastructure and communication tools required for online services. global issues being a key priority.

Additionally, by moving to a next-generation development platform, SEGA can effectively adapt to diverse working styles and potential infrastructure changes.

Sega President and COO Yukio Sugino accompanied the press release with a comment:

“We are very pleased to announce today that we are considering a strategic alliance with Microsoft to help develop SEGA’s new ‘Super Game’ initiative as well as build next-generation game development.

By considering a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans around the world; In this regard, we aim to build an alliance that utilizes both the powerful game development capabilities of SEGA and the cutting edge technology and development environment of Microsoft.

On the Microsoft side, we hear from Corporate Vice President Sarah Bond.

“SEGA has played such an iconic role in the gaming industry and has been a great partner over the years. We look forward to working together as they explore new ways to create unique gaming experiences for the future using cloud technologies from Microsoft. Together, we will reinvent the way games are built, hosted and operated, with the goal of adding more value to gamers and to SEGA.

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