2021 has been a difficult year for the gaming industry for many reasons, with the lack of industry events creating a particularly painful dilemma for stakeholders. CasinoBeats spoke with Ondrej Lapides, CEO of Tom Horn Gaming, to find out how the company has adapted to these challenges while simultaneously preparing for the resumption of normal operations.
According to Ondrej Lapides, CEO of Tom Horn Gaming, it has been a case of “business as usual” for the leading games developer, despite the tumultuous events of the past 22 months and the absence of the biggest events in the industry.
“The lack of big events such as ICE Totally Gaming made us consider alternative solutions to find our customers,” he explained. “These face-to-face discussions have provided invaluable insight into what interests them and what they are looking to accomplish so that we can better prioritize what matters to our customer base.
“We have established a more personal approach to our partners, which we believe will lead to stronger business relationships and continued growth. We have reinforced our people-centric culture and strengthened our remote work team to 100% with new policies and procedures that emphasize freedom and trust in our team members. »
He added, “We have re-engineered our strategies across the board, optimized our business processes to align with rapid changes, while enabling them to improve our operational efficiency and accelerate our business growth.
Last October, the company entered the Romanian market with the main operator MaxBet. We asked Lapides to develop this development and evaluate the response of Romanian gamers to Tom Horn Gaming’s products.
“We had our eyes on Romania from the start of their regulations,” he replied. “The country has a rich history of land-based gaming and we were confident that online gambling would be just as popular among the local gaming community, while providing plenty of growth opportunities for igaming businesses.”
“We entered the market with MaxBet, one of the country’s leading brands, and a selection of our most successful slot titles, which have since proven to be in high demand by the operator’s players. ”
The CEO continued, “In 2022, we will expand our gaming offering for Romania and broaden our reach with long-standing brands as well as new entrants to satisfy a huge appetite for high-quality gaming content.
Tom Horn Gaming has also made inroads in Latvia with 11.lv, further cementing its position in the Baltic region where the company has enjoyed huge success.
Lapides explained: “The Baltic market plays an important role in our business strategy. We were the first online provider to enter the market with TopSport in Lithuania in 2016 and since then we have seen our games perform very well.
“We know the market inside out and have a solid understanding of the games gamers crave. Working closely with local operator partners allows us to bring additional value and uniqueness to our product offering, always giving us a ahead of the competition.
According to Lapides, expanding into the Latvian market was a natural evolution of the company’s presence in the Baltics. He said: “Like any other jurisdiction, the Latvian gambling market has its own peculiarities and the hurdles that vendors have to face in order to successfully launch their products.
“A convoluted technical regulatory landscape is one of the stumbling blocks that could deter many companies from tapping into this market, as the standards in place make it cumbersome to enter and exit games, especially when working with multiple operators.
As 2021 slips away, Lapides was keen to focus on 2022, boldly predicting that it will be another productive and successful year for the Tom Horn Gaming team with a number of exciting new developments in the works.
“With our carrier partners, we will continue to gain traction in the markets where we have a strong foothold through close cooperation to facilitate product diversification and develop unique content that appeals to players in specific markets,” he said. he declares.
“We’ve been hard at work on a number of new integrations and 2022 will see our content spread further among the major names in the igaming industry, with new regulated markets added to our roster.”
On the product innovation front, he added, “We are always closely watching key trends in game development, while keeping an eye on evolving player preferences and the needs of our operator partners in national markets. to provide truly unique products, acquire new players and retain existing customers.
“Our 2022 product roadmap reflects these goals and is packed with exciting new titles, which will build on proven game concepts and introduce new mechanics and features to entertain our players and take our customer success efforts to the next level. “
In conclusion, Lapides concluded, “Having strengthened our product and technical teams, we will be able to deliver more titles over the next 12 months, while improving our technical capabilities and entering more regulated markets.